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Welcome!
Practical notes before you get started
Getting started - the best time is now
Jewelry is Different - why other strategies might not work for us
Touches - what are they and how do they work for us?
Intro to Consent and why it matters
Building Trust with Consent
Transparency is good
Links to learn more
How are social media and email different
What's your function? How social media and email function differently
Email First Strategy
Writing Prompts
Writing more for email newsletters - the creative practice
Writing your emails - details, plans, and tasks
Your downloadable editorial calendar and resources
Emails That Work!
Best Practices Checklist
Alt-text - what it is and why it matters and how to write it
What is your frequency for sending emails?
Streamline the Process and chill out with automation
